90/10 Sports Consulting

The name 90/10 Sports Consulting is rooted in the philosophy that success in sports is 90% mental and 10% physical. While physical training is essential, mental preparation is the game-changer that separates good athletes from great ones. We focus on the 90%—the mental aspects of performance—because:

• Athletes who develop strong mental foundations can eliminate distractions, enabling sharper focus during critical moments.
• Confidence built through mental consulting helps athletes embrace challenges and bounce back from setbacks.
• A solid mental game keeps the joy and passion alive, ensuring athletes continue to love and thrive in the sport they've worked so hard to excel within.

• Mental Understanding for Success: Athletes with mental consulting demonstrate a 20%-30% increase in situational awareness and a 25% reduction in mistakes during high-pressure moments. (Source: Performance Psychology Quarterly, 2022)
• Eliminating Distractions: Mental consulting helps athletes avoid external and internal distractions, such as criticism, performance anxiety, and overthinking, allowing them to stay locked in during competition.
• Maintaining Confidence: Mental resilience consulting improves confidence by 35%-50%, enabling athletes to perform consistently, even after mistakes or setbacks.
• Keeping the Fun in the Game: Burnout affects over 50% of young athletes due to stress, pressure, and overtraining. Mental consulting focuses on fostering a positive mindset, ensuring athletes can still find joy in competition and thrive.
• Data Supports Balance:
  • Athletes with integrated mental and physical training experience 70% better retention of skills and report a 50% higher level of satisfaction in their sport.
  • Athletes who neglect mental training are 3x more likely to quit their sport prematurely due to frustration, lack of enjoyment, or unaddressed stressors. (Source: NCAA Mental Performance Study, 2023)

• Identify opportunities for success while maximizing consistency in achieving desired results, with a focus on the mental side of basketball.
• Provide mindset consulting that builds confidence, clarity, and comprehension, helping athletes thrive in their roles and systems.
• Equip athletes to handle pressure situations and maintain focus through proven mental consulting techniques.
• Develop emotional resilience to navigate the ups and downs of competition, building a winning attitude both on and off the court.
• Teach athletes how to transform setbacks into growth opportunities, using struggles as fuel for development.
• Focus specifically on basketball training, leveraging over two decades of high-level coaching experience to create holistic athletes who excel both mentally and physically.
• Specialize in mental consulting components, ensuring that athletes reach their full potential through tailored strategies that enhance mental fortitude.
• Utilize OKRs (Objectives and Key Results) to help athletes identify clear goals and measurable milestones, providing a structured framework to achieve immediate impact.

• Goal Clarity: OKRs help athletes define precise objectives and measurable outcomes, reducing ambiguity and keeping them focused.
• Data-Driven Results: Studies show that athletes who use OKRs achieve their goals 25% faster, as the structured approach enhances accountability and prioritization.
• Immediate Impact: With OKRs, athletes can break down long-term goals into achievable milestones, maintaining motivation and celebrating incremental success.

• Lack of Confidence: Athletes without mental consulting often struggle with self-doubt, reducing their ability to execute in high-pressure situations.
• Poor Self-Esteem: A lack of self-belief can lead to hesitation, second-guessing, and underperformance.
• Inconsistent Goal Achievement: Without mental resilience, athletes fail to stay committed to their goals, leading to frustration and burnout.
• External Stresses:
  • Poor Coaching Techniques: Negative reinforcement, unclear expectations, and lack of support can strip away mental strength.
  • Unrealistic Expectations: Pressure from coaches, teammates, or family can lead to performance anxiety.
  • Team Dynamics: Conflicts within the team or feeling undervalued can detract from focus and drive.
  • Lack of Support Systems: Athletes without mental consulting often lack the tools to process failure, criticism, or setbacks effectively.